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Ben 10

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On a road trip in the Rust Bucket, with his cousin and grandpa, Ben finds an alien watch, the Omnitrix, which allows him to transform into 10 different aliens. Once transformed, Ben takes on the alien’s appearance and powers, while always remaining a ten year old boy. The result... the ultimate kid superhero!

Recreate the fun at home with our range of action figures, playsets and role play toys.

To celebrate the launch of Ben 10 Toys look out for a Ben 10 standee in all good toy shops.  Parents Snap & Share #ItsHeroTime for your chance to win £100 worth of Ben 10 prizes.  Click here for the rules and regulations.