| Many parents will have experienced their child ripping the shiny wrappings from their presents, removing the toy inside and then spending the next three hours playing with the box!
This fascination with boxes could have been enhanced thanks to the simple, but effective Rolobox from Flair, which completely bypasses the toy and launches straight into fun and games with the packaging. Cardboard boxes are hugely attractive to children and Rolobox takes play a stage further by adding wheels and axles, using the chunky nuts and bolts provided. Any cardboard box can then become a pull along toy.
Kerry Paternoster, Product Manager from Flair comments: “Parents notoriously joke that their children enjoy playing with boxes almost as much as the toys inside, so its incredible that someone hasn’t come up with such a simple, yet inventive idea as Rolobox before".
Cardboard boxes are nothing new. In fact they were first invented by the Chinese in the 1600s and quickly became a favourite ‘toy’ in the UK when the first commercial cardboard box was introduced in 1817. Although not its intended destiny, the play value of the cardboard box is widely recognised and in fact it even takes pride of place in the New York National Toy Hall of Fame.
The great thing about a box is that the possibilities are never-ending; just add a little imagination and perhaps a lick of paint to transform it into a speed defying car, a fire engine racing to action, or even a pretty princess’s carriage.
Rolobox not only enables recycling of the faithful old cardboard box, transforming it into a fabulous and personalised toy, but it opens the door to hours of open ended creative play encouraging children to apply their own skills whilst learning about how things work.
And the fun is endless! If the cardboard box starts to look worse for wear, or if your princess decides that instead of riding in a golden carriage, she would in fact prefer a sports car, then off comes Rolobox ready to adorn the next cardboard masterpiece.
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