MEG has today confirmed that GP Flair is to be the new UK and Eire distributor of the In My Pocket® brand. The detailed handover and agreement will take place as soon as possible.
The news comes after the previous distributor, Corinthian Marketing, went into receivership earlier this week.
Joe Morrison, CEO of MEG commented “We are delighted to be working with Flair, a company with a proven track record in this sector. Corinthian Marketing did a great job for us and put the brand on the map in the region and we feel that Flair is now the right partner to help us to build on that success.”
Peter Brown, CEO of GP Flair, further commented: “The In My Pocket® brand is perfect for the Flair portfolio and will complement well our other brands. We are excited about the prospect of working with this incredibly popular property especially with the July 2011 launch of the new TV series, Adventures in Pocketville and all the new product innovation that is in the pipeline.
Further details of the handover will be available in due course.
M.E.G. is a leading owner, creator and developer of a wide range of successful Intellectual Properties. In addition to Puppy In My Pocket®, MEG also owns and markets an extensive list of other In My Pocket® properties such as Kitty In My Pocket®, Jungle in My Pocket®, Pony In My Pocket®, Ocean In My Pocket®, Monster In My Pocket®, and the newest version, Baby In My Pocket®. Other innovative brands created and owned by MEG include Stink Blasters®, Power Buggz®, Lottalittles® and Scent Stars®. These highly successful properties are manufactured by MEG and sold worldwide by top-tier toy distributors covering over 50 countries. MEG was founded by a former Mattel EVP of Marketing, Joe Morrison, and is based in El Segundo, Calif. For more information: visit http://www.megtoys.com/.